All-New Advertising Gimmicks Really Aren’t Much

I’m shared between the rich and clever;
I’m the heart of each endeavor.

I gleam in every artist’s eye;
I’m the awe that fills the sky.

I am love, both old and new;
I’m the reason you can “do”.

Despite our clashing; I’m your friend, too;
You’ll use Me to figure out if that’s true.

Who am I?

The first letter of my name is the first clue.

The second letter begins the Tweet that holds the second clue. It’s the only one from June 26, 2014 that begins with that letter.
Ditto for the third letter.
The fourth precedes the beginning of the end;
And, even though it’s jinxing the entire thing, it refuses to move.

Yes, I absolutely put this together to spoil the title of my first ever web-series.
If I must advertise, then I want it to be enjoyable and challenging for everyone involved!

Good luck!

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